Pure Awesomeness.

Because every one of our members will benefit from better guest management.


Get immediate access to guests from around the world who use CellarPass to secure their tours, tastings, special events and more.

And with the average lead time for a booking over 3 months, NOW is the time to get started AHEAD of season.

Go on. Find out more.

Laptop, desktop, tablet or smartphone

You are always on the go and want to stay informed, right? CellarPass works with all modern browsers, including the latest internet-enabled devices, providing you access to the tools stay in the know the up-to-the-minute status for your ticket sales and reservations 24/7.


Our team of seasoned industry and tech sector experts have decades of experience in the hospitality, club management, compliance and eCommerce sectors, gives us the experience and understanding of how wineries and tasting rooms operate; and how they continue to evolve.

And as technology and guest behaviors evolve, CellarPass has continued to be the leader and innovate. While other platforms struggle to be modern-browser compliant, CellarPass has excelled by utilizing the latest “responsive” webdesign techniques and developing tablet-ready apps streamlining your guest workflow. But don’t take our word for it; check out our Testimonials page to learn more.

View Testimonials

CellarPass is the only guest management platform that provides you the ultimate flexibility to manage your events by either accepting reservations or selling tickets online- period!

Have a club release, winemaker dinner or concert? Sell Tickets.

Have a tasting room and want to encourage guests to make reservations? Book Appointments.

Either way you choose, promoting your event has never been easier and stress free!

Get Started

Programmers need not apply.

Our platform is super-user friendly, so you are spending less time behind the computer and more time with your guests. Setup your schedule, set the rules and you’re just minutes away from accepting reservations and selling tickets 24/7/365 anywhere on the web or over the phone!

Quick Bookings

Our goal is book guests quickly.

Our platform is built on the latest web and cloud server technologies to deliver pages fast while providing the best possible user experience based on the web-enabled device they are using, whether that’s a desktop, smartphone or tablet device.

Grow Your Club

Our team has experience operating wine clubs- large & small.

Many of our team members ‘cut their teeth’ on operating websites and wine clubs for some of the biggest names in the wine industry. We understand that relationship management is the main ingredient to a successful club program; having a system that will grow with you is paramount.

Direct Bookings

Sell tickets & accept reservations through your own website.

Sure, every business owner wants to speak to every guest that wants to visit, but let’s be realistic. Our latest poll of wine country visitors showed that they prefer to book online just like they do for their airfare, car, hotel and restaurants. Just drop a small piece of code on your website and you’ll make many guests very happy!

Mobile App (guest)

Nearly 24% of reservations are processed via a mobile device.

Nearly 3 years later after our iOS app launch, CellarPass continues to be the only app available for iPad and iPhone that allows guests to peruse tasting and tour experiences and book in just a couple of clicks- even view their history, save their favorites and more.

Tablet App (admin)

Streamlined guest management via tablet device

You want to sell every seat for your event- and down to the last minute, right? By using our tablet-ready Guest Checkin app (Kindle, iPad & Android compatible), you’ll always have the latest guest list in the palm of your hands.


Getting personal with automated email communications

One of the most time-demanding tasks for hosts is relationship management. Guests receive custom-tailored confirmation letters via email, but that’s not all. The system cuts down “no shows” to less than 3% adding their appointment to their personal calendar and a reminder notification is sent 24 hours ahead of their expected arrival. Post-visit surveys provide near real-time feedback on your hosts’ performance.

Unlimited Support

We are only successful if you are

By providing flexible support and start-up options, you can select the level of support that you require, whether you get started on your own or opt for our ‘White Glove’ treatment where we do all the setup for you.

Join the online training sessions as you get started, hire new people or have questions. Online training is always FREE!

Choose your plan


  • $0/mo.
  • $299 Startup
  • ‘White Glove’ Start-up
  • Guest Management Suite
  • Robust Ticketing Platform
  • Standard Widget
  • Technical Support via Email & Knowledgebase
  • Low per-person, per reservation fee


  • $129/mo.
  • $299 Startup
  • ‘White Glove’ Start-up
  • Tablet-ready Guest Check-in App
  • Guest Management Suite
  • Robust Ticketing Platform
  • Credit Card Processing
  • Recognize Club Members*
  • Customizeable Widget
  • Featured in Referral Network
  • Live Chat Referrals
  • Premium Placement on CellarPass
  • Listed in CellarPass Mobile App
  • Platinum-level Training & Phone Support
  • Low per reservation fee


  • $0/mo.
  • $0 Startup- Web Exclusive
  • Guided Start-up
  • 5 User Accounts
  • Robust Ticketing Platform
  • Customizeable Widget
  • Tablet-ready Guest Check-in App
  • Technical Support via Email & Knowledgebase
  • Low service fees

Read enough? – Let’s get some guests coming your way!
You are just a few clicks away from witnessing the amazing marketing power of CellarPass